The challenge
Mary Molloy and Company is a boutique employment law firm based in Dublin, with a second office in Kilkenny. They wanted a stronger online presence: a professional, responsive website that reflects their expertise in employment law, improves their visibility in search, and is easy for them to maintain.
The brief:
- A clean, professional, responsive site tailored to employment law services.
- Features inspired by established Irish employment law websites, with original, compliant content.
- Unique, brand-aligned copy, produced with the help of AI tools.
- Better search visibility through SEO best practices.
- Accessible, smooth navigation on every device.
- Existing branding, including a logo from an affiliated family law website.
- Home, About, Services, Contact and Blog pages, with accurate details for both offices.
The solution
Research & planning. We analysed leading Irish employment law websites for design and content best practice, finalised the sitemap, branding direction and content themes with the client, and recommended WordPress with Elementor for flexibility and easy maintenance.
Design & development. We built a responsive WordPress site with clear navigation, used AI-powered tools to draft unique, service-aligned content, structured SEO-friendly pages with optimised meta elements, and added office and contact details for Dublin and Kilkenny.
Quality assurance. We delivered several rounds of revisions on wording, spelling and layout, refined the content for accuracy and clarity, and fixed contact form deliverability so enquiries arrive reliably.
Along the way:
- No logo source file. We prepared high-quality, optimised versions of the logo for display without losing clarity.
- Platform communication limits. We kept all communication within safe channels that respect Upwork’s policies.
- Enquiries landing in spam. We adjusted email headers to improve deliverability and walked the client through checking their spam folder.
The results
- A responsive, professional website covering Home, About, Services, Contact and Blog.
- SEO-friendly page structure and meta elements in place from launch.
- Working enquiry forms with improved email deliverability.
- A WordPress and Elementor build the firm can maintain themselves.
