The challenge
Guard Services USA offers personalised guard services nationwide in a competitive industry. Their existing site, hosted on GoDaddy, suffered from technical issues and poor SEO performance, and lacked a modern design that worked on every device. They needed a complete redesign, a technical clean-up and an SEO-focused architecture that would bring in more leads and local search visibility.
The brief:
- A modern, clean, mobile-first redesign that reflects the brand.
- Migration from the existing host to a more stable, scalable environment.
- 15–20 core pages presenting the brand and services clearly.
- 50+ geo-targeted landing pages to capture local search traffic.
- Technical SEO: schema markup, sitemap, redirects and Core Web Vitals-ready performance.
- Contact forms with spam protection, ready for HubSpot CRM.
- An admin-friendly WordPress build on Elementor Pro, with training materials so the team can manage it themselves.
The solution
Discovery & planning. We audited the existing site for technical issues and gaps, researched competitors, reviewed the client’s RFP materials, and aligned on branding, timelines and priorities. Candidate themes were tested on staging to find the best fit.
Design & development. We built a brand-new WordPress site on a modern, high-performance host, customised Elementor Pro templates to the brand and services, ported and refined content from the legacy site into 14+ foundational pages, and built a scalable structure for rolling out 50+ geo landing pages.
Quality assurance. We iterated with the client on homepage visuals, fonts, menu sizing and layouts, built sample service detail pages for review, and handled the migration with zero downtime.
Along the way:
- Hosting & access issues. Early 502 gateway errors blocked admin access; we worked with the hosting provider to resolve them quickly.
- Content delays. With limited content direction at the start, we migrated existing copy as placeholders and built sample service pages to guide the client’s writing.
- Flexibility vs. customisation. We tested several themes to balance the client’s UI/UX preferences with performance and ease of editing.
- Image assets. We adapted to the available premium imagery while keeping the site looking professional.
The results
- A new, mobile-first site on stable hosting, migrated with zero downtime.
- 14+ foundational pages live, plus an architecture ready for 50+ geo-targeted landing pages.
- Technical SEO groundwork in place: schema, sitemap, redirects and speed optimisation.
- A WordPress and Elementor Pro build the marketing team can update on their own, with training materials.
